Welcome to a selection of my work

I've enjoyed working with some of the regions most inspiring professionals and projects,

on both international and regional brands, across Consumer and B2B sectors. Ranging from

small businesses to multi-million dirham accounts.

Property

Branding & launch events. Exhibition stand design. Luxury brochures print & design.

Corporate identity / Stationery / Brochures / Invitations / Advertising / Exhibition design / Banners & billboards / Newsletters / Photography

English Brochure and presentation box.

Arabic Brochure.

The client won industry awards for my designs across a variety of marketing collateral, including a large coffee table style book.

I assisted and directed a commissioned photoshoot for the book, ensuring that the photos captured the required elements I needed for the design.

Luxury coffee table book

Luxury coffee table book

Luxury coffee table book

Luxury coffee table book

The mix of modern and vintage imagery with classic typography provides an instantly recognisable visual language, representing the tradition and spirit of the sporting establshment.

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Government, Energy and Corporate

Branding & launch event. Exhibition stand design. Office and environment branding. Brochures, annual reports and print design. Marketing campaigns. Digital animation.

Launch Invitation. The launch event was attended by over 30 key government officials, three members of the Ajman royal family, including the Crown Prince of Ajman. Coverage of the event appeared in all major English and Arabic dailies and TV.

Brochures / Corporate Literature / Advertising / Exhibition Design / Signage / Office Environment Branding & Signage

Recruiters for the Oil and Gas Industry Oilcareers.com - has the largest online database of job seekers and recruiters in the oil & gas industry.

ENOC (the Emirates National Oil Company) is the Dubai Government owned diversified energy group. The company required a campaign highlighting the uses of energy and the opening of self service stations.

Petronas is a Malaysian oil and gas company wholly owned by the Government of Malaysia. Working with interior designers, I designed & produced graphics for a new office in Dubai, providing the employees and visitors alike an inspiring office space.

Required a company brochure to present their services.

ADNATCO & NGSCO required this informative communications for their organisation. My design was produced in both English and Arabic formats.

Stability Report - The company is a leading producer of clean energy, supplying global, regional, and domestic markets.

Designed to reflect the company’s Economic, Environment and Society values.

Qatar Engineering & Construction Company (Qcon) is the leading National EPC & Maintenance Contractor in the Oil & Gas, Petrochemical, Fertilizer and Power industries.

I’ve worked with Lloyds TSB Middle East through two major re-brands and personally been involved in campaigns that launched new products into the market like car loans and home loans and also customer acquisition campaigns.

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Leisure and Retail

Leisure branding and retail corporate identity. Advertising. Yatch branding. Logo design. Character design. Direct marketing. Photography & web design.

Gulf Greetings General Trading LLC is a holding company based in Dubai, focused on providing people with products that help express their feelings and make their loved ones happy.

The client wished on retaining a butterfly symbol and requested a contemporary feel. I used stylish typography to wake up the word mark and created a unique illustrated butterfly.

Environment Graphics - The United Arab Emirates Football Association is the governing body of football in the United Arab Emirates.

The interior graphics were designed to capture the essence of the organisation, providing the employees and visitors alike an inspiring office space.

Eden Yachting asked me to create branding in support of DOSC Sailability for their yacht.

Sailability is a world wide, not-for profit, volunteer based movement that facilitates sailing for everyone regardless of ability. Dubai Offshore Sailing Club Sailability is committed to giving people with special needs the opportunity to learn to sail.

The yacht graphics derive from the cheerful hues and shapes of the specially adapted access dinghies in use at DOSC.

Supporting Accessible Sailing - Yacht branding

As well as creating their identity, I directed and designed an advertising campaign. Corporate Identity / Stationery / Website / Corporate Brochures Product Catalogue / Advertising Campaign

Advertising - A manufacturer and wholesaler of contemporary, hand-crafted bespoke furniture.

Character Design - Bob the garden gnome is a fun character created for the Garden Furniture Store. He became an integral part of the branding and was later produced in product form as a gift item at the GFS store.

Sports Event Branding - The Al Gharbia Watersports Festival is a 10-day extravaganza for world-class athletes and fun event for the public.

Vibrant colours against black backdrops and energetic typography express the fun and boldness of the watersports enthusiasts providing an instantly recognisable visual language.

Advertising / Promotional Items

Advertising / Promotional Items

Steve Wood is an independent PADI Staff Instructor who lives and works in Dubai, UAE. Steve offers courses in affiliation with Al Boom Diving, the UAE’s leading 5* PADI Scuba Dive Centre.

Click here to view the Scuba Steve photography

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Written and Illustration

Illustration. Corporate identity. Packaging design. Greeting card and invitation creative.

Published written article, click here to read the article different by design

If you wish to read this article, please click the link directly below the heading Written and Illustration.

DUBAL required a set of greeting cards for Ramadan, Eid and Christmas. I created a complimentary set of cards portraying an Arabic influence, using illustrations to reflect the nature and harmony of each celebration.

Paul required packaging design, and requested the visuals to be handsketched for his haircare product range.

Invitation with illustration - I created this pop-up style invitation in requirement to a trio of events for Dubai Dessert Classic VIP guests. My colourful illustrations represent the Moroccan, African and Arabian theme evenings.

Moroccan evening

African evening

Illustration and Corporate Identity - Fashion design for the theatre, opera and dance.

The name ‘Masquerade’ reflects the drama and beauty of costume design. Temporarily hiding the real personality of a performer, yet transforming them with fabric artistry, so they can entertain as another character.

Illustration and Corporate Identity

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Personal

Photography. Branding & packaging. Illustration.

The name Mandalay comes from a beautiful place in Myanmar/Burma and we both felt it aptly represented our love and passion for the region.

The tagline ‘Treasures from cherished travels’ describe exactly what the gifts mean to us, and the fun Jane and I have finding them.

Water colour painting - One of my friends is a collector of frogs (not the live kind!), taking this as inspiration for a Christmas gift, I created The Frog Prince for them.

After sketching my work, I used water colours then embellished the final piece with gold metallic paint. The actual painted frog (not the frame) measures 6cm in height.

Water colour painting - I have always been inspired by the leafless trees of winter, they look so beautiful against the colourful and clear sunsets of a winter sky. I've placed a pencil against my painting to help show the size of my work.

After roughly sketching the tree, I created a pastel colour wash for the sky, then used black paint with a fine brush to create the silhouette of an English winter tree.

Line art drawings from some of my travels

My Tuk-Tuk awaits - Bangkok

Selling bread rolls is a tiring job! Vietnam

Waiting for her customers on the river - Vietnam

School finishing time - Vietnam

My beloved backpack and boots - where to next?

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